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The Creative Process
Introduction
Course Overview and Welcome (0:57)
The Creative Process - A Quick Definition
Practice Client & Assignment for You
Background Research
The Creative Process Begins with Research (0:48)
Strategy & Briefs Keep Things on Track
Insights are Important
Ideation
Creative Thinking Starts With Focus (0:45)
Brainstorm to Generate Ideas (1:18)
Thumbnails and Free Writing
What's the Big Idea?
Clarify the Message
Production
Create Roughs (0:35)
Build Mood Boards (0:25)
Generate Comprehensives (0:44)
Presentation
The Client Pitch
Present the Creative Process in Your Portfolio (2:18)
Strategy & Briefs Keep Things on Track
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