The Creative Process

A Step-By-Step Guide You Take at Your Own Pace.

About This Course

The Creative Process Course teaches the step-by-step procedure that helps creatives generate and execute ideas and develop them through finished work. This self-directed course explains and demystifies the creative process and teaches you how to start using it for better outcomes.

This process is used by advertisers, designers, and creatives at agencies and studios everywhere -- and it is essential that you know it in order to work in the creative fields.

Even though this process is used in the Advertising and Design industries - many careers benefit from knowing and using this process. It will help open up your thinking and streamline your work to save you time and find more joy in the doing.


The Creative Process offers the promise that on one day there is no idea, and no solution, but on the next day, there is an idea. That is cool.

In this course you’ll get:

  • The fundamentals that helps you focus your thinking.
  • Brainstorming techniques and approaches, tips on how to create roughs and comprehensives, industry terminology and expectations, and guidelines for presentation of your process.
  • Assignments and quizzes to practice your newly learned techniques.
  • I’ve loaded up this course with resources, links, interactive PDFs, articles, and process tools.


In the end, you’ll understand the creative process, and be able to use it on client based and personal projects. It will be a tool in your arsenal if you're ever stuck while trying to find that amazing, creative, solution.

"I use the creative process daily in my job. When I first started, finding a creative solution was terrifying. Looking at a blank page was so scary. Learning the Creative Process taught me how to work through the fear and overcome with smart, interesting solutions."

- Kristen Sugihara, Senior Art Director, Greenhaus


Client & Brand Research Briefs Strategy Insight & Message Brainstorming with Thumbnails & Copy Brand & Mood Boards Roughs Comps Client Pitch Final Deliverables


You'll receive:

  • A self-directed course with sessions that you complete at your own pace.
  • The fundamentals plus brainstorming techniques, instruction on how to create roughs and comps, industry insight, and guidelines for presentation of process in your portfolio.
  • Assignments so that you can practice your techniques.
  • Lots of resources including links, interactive PDFs, articles, and proprietary process tools.

All for $95.00

You can upgrade to work with me for as little or as much guidance as you need.

Your Instructor

Dr. Gina Greco
Dr. Gina Greco

Years ago I saw that creative bootcamps, portfolio schools, and most design and ad programs aren’t all they’re cracked up to be. There is no good fit for the working adult or for the student who needs to learn remotely. Plus, the one-size-fits-all portfolio doesn’t work for career opportunities that are opening up in creative industries, every day.

As Co-founder of Portfolio Studio and Founder of Portfolio MasterClass, I’ve tailored my courses to fit HOW students want to learn through self-directed studies, small group learning, team, and one-on-one courses. The teaching methods I use can help you develop your creative thinking and unique talents for transformation.

My grads have landed jobs in top-notch agencies and studios in the US and around the world. They’ve won numerous awards including ADDYs, Clios, and recognition in publications including Print, Archive, CMYK, & Applied Arts.

When we work together, I’ll tailor a very specific path for you, to meet your career and creative goals.


When you pass this course, you'll earn a Certificate of Completion. Use your Certificate to validate learning & share with an employer.



When do the courses start and finish?

If you choose a course that is self-paced, you decide when you start and when you finish.

If you want to upgrade or schedule a personalized portfolio or project review, I’ll reach out with dates and times. You can upgrade at any time.

How long do I have access to a course?

How does lifetime access sound? After enrolling, you have unlimited access to a course for as long as you like - across any and all devices you own.

What if I am unhappy with a course?

I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 14 days and I will give you a full refund. It is that simple.