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Creative Briefs for Advertising & Design
Overview
Introduction (1:00)
Assignment Overview, Client and Brief Template
Project Challenge
Project Challenge (0:30)
Targeting and Focusing
The Target Market (0:33)
Brand Perception & Positioning (0:36)
Your Direction
The Message (0:41)
Voice, Tone & Style (0:55)
Mandatories & Deliverables (0:56)
Wrapping It All Up
Assembling Your Brief (0:22)
Assignment Overview, Client and Brief Template
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