Personal Branding & Resume Building

Get into a Creative Career With Effective, Personal Marketing - In Session

About This Course

This course is ideal for you if you're a working (or aspiring) Copywriter, Designer, Art Director, Creative Strategist, Content Writer, or you're looking for a career in a creative industry.

 

Creatives carry self doubt. It is the nature of being a creative person. We wonder, what if I can’t create something new, something great?

We are the hardest on ourselves, which makes our personal branding and self-promotion even more difficult.

Create Your

Positioning Statement • Manifesto • Tagline • Logo • Type Standards • Color Palette • Resume • Cover Letter • Social Profile & Boost Job Interviewing and Job Search Skills

Personal Branding and Resume Building for Creative Careers helps you learn to tell your comprehensive brand story so that employers can see your real potential.

In this course you’ll:

  • Get more than 4 hours of in-depth video instruction in bite-size modules.
  • Learn how to position yourself for a career with a memorable, Personal Brand Package and materials you need to start your job search.
  • Learn how to conduct career research, write an attention-getting resume and cover letter for creative jobs and build your Linkedin profile.
  • Be able to write a personal manifesto, a tagline, and develop your logo for use online and in all of your promotional materials.
  • Gain insight into presentation for that all-important interview.

I’ve loaded up this course with proprietary tools, links, articles, samples, and more that you can use forever. In the end, you’ll gain the professionalism needed for success.


 

Present the real you to the world. Authenticity is at the heart of success.

Are You Looking for More Guidance?

I'm here to support you during the development of your Personal Brand Package process.

Level 1 includes a self-directed Video Training course that give you the tools to succeed. If however you would like additional, personalized attention, I'm offering TWO special options for you:

Level 2: In addition to the Self-Directed Course, I'll add a Personalized, One Hour Brand Package and Resume Review so that you know where you stand now, and how to go forward.

I've been helping creatives develop Personal Brand Packages for more than 10 years! I've worked with students and working professionals from all over the country and I understand how difficult creating your brand story (and all of the pieces and parts) can be. I'll help you focus on your strengths, while positioning you for the creative marketplace.

As part of this offer I'll meet one-on-one with you online in a video chat to go over your current (or proposed) Brand Package, and answer any questions you might have.

Level 3: I'll add a 4-week Intensive Brand and Resume Building Bootcamp.

This option includes the core Self-Directed Course, a personalized Brand Package and Resume assessment, and 4-weeks of guided assignments and feedback.

We'll meet weekly online to discuss your work and progress. I'll work one-on-one with you on content writing, editing, brand building and more - to position you for the creative job market!

"Excellent course that makes creating your brand pieces doable."

- Brittany Lang, Creative Director, Thorn Brewing Company

Why Do You Need This Course?

The creative industries are unlike other businesses. Creatives are expected to have personal brands that stand out and express a distinctive perspective. This course was developed especially for creatives.

Using a step-by-step approach, you’ll build the elements needed for a fully executed brand and learn to weave the elements together for a story that engages your audience. Whether you’re building your brand from scratch or updating for a new career path, this course will get you there.

This course is closed for enrollment.

Your Instructor


Dr. Gina Greco
Dr. Gina Greco

Years ago I saw that creative bootcamps, portfolio schools, and most design and ad programs aren’t all they’re cracked up to be. There is no good fit for the working adult or for the student who needs to learn remotely. Plus, the one-size-fits-all portfolio doesn’t work for career opportunities that are opening up in creative industries, every day.

As Co-founder of Portfolio Studio and Founder of Portfolio MasterClass, I’ve tailored my courses to fit HOW students want to learn through self-directed studies, small group learning, team, and one-on-one courses. The teaching methods I use can help you develop your creative thinking and unique talents for transformation.

My grads have landed jobs in top-notch agencies and studios in the US and around the world. They’ve won numerous awards including ADDYs, Clios, and recognition in publications including Print, Archive, CMYK, & Applied Arts.

When we work together, I’ll tailor a very specific path for you, to meet your career and creative goals.


FAQs

When do the courses start and finish?

If you choose a course that is self-paced, you decide when you start and when you finish.

If you want to upgrade to an instructor-led course or schedule a personalized portfolio or project review, we’ll reach out with dates and times.

How long do I have access to a course?

How does lifetime access sound? After enrolling, you have unlimited access to a course for as long as you like - across any and all devices you own.

What if I am unhappy with a course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.