In this course you’ll learn about the job of the art director and how art directors work to deliver a single message in an expanded campaign. You'll create work across different types of media, learn how to effectively use a brief, and explore the business side of art direction including estimating, budgeting, and freelancing.
This INSTRUCTOR-LED course is perfect for the designer that is aspiring to be art director or the copywriter who plans to work side-by-side in a creative team.
Welcome to my class! I'm so glad you're here.
As a co-founder of Portfolio Studio and now founder of Portfolio MasterClass, I've helped creatives land jobs in top-notch agencies and studios in the US and around the world. My students have won numerous awards including ADDYs, Clios, and recognition in Print, How, Archive, CMYK, & Applied Arts. I've provided thousands of hours of on-ground and online instruction to students in design, advertising, communications, and technology programs.
I've been an advertising agency partner with clients in high technology, fitness, retail, real estate, healthcare, and finance. That helped me understand the ins and outs of the biz.
I know that all human beings are creative. The teaching methods I use can help you develop your creative thinking and unique talents for transformation. I look forward to working together.
When do the courses start and finish?
If you choose a course that is self-paced, you decide when you start and when you finish.
If you want to upgrade to an instructor-led course or schedule a personalized portfolio or project review, we’ll reach out with dates and times.
How long do I have access to a course?
How does lifetime access sound? After enrolling, you have unlimited access to a course for as long as you like - across any and all devices you own.
What if I am unhappy with a course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.