Art Direction 2

Learn How to Create Campaigns across Diverse Media, including the Newest Ones.

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In this course you’ll learn about the job of the art director and how art directors work to deliver a single message in an expanded campaign. You'll create work across different types of media, learn how to effectively use a brief, and explore the business side of art direction including estimating, budgeting, and freelancing.

This INSTRUCTOR-LED course is perfect for the designer that is aspiring to be art director or the copywriter who plans to work side-by-side in a creative team.


Your Instructor


Dr. Gina Greco
Dr. Gina Greco

Years ago I saw that creative bootcamps, portfolio schools, and most design and ad programs aren’t all they’re cracked up to be. There is no good fit for the working adult or for the student who needs to learn remotely. Plus, the one-size-fits-all portfolio doesn’t work for career opportunities that are opening up in creative industries, every day.

As Co-founder of Portfolio Studio and Founder of Portfolio MasterClass, I’ve tailored my courses to fit HOW students want to learn through self-directed studies, small group learning, team, and one-on-one courses. The teaching methods I use can help you develop your creative thinking and unique talents for transformation.

My grads have landed jobs in top-notch agencies and studios in the US and around the world. They’ve won numerous awards including ADDYs, Clios, and recognition in publications including Print, Archive, CMYK, & Applied Arts.

When we work together, I’ll tailor a very specific path for you, to meet your career and creative goals.


Course Curriculum


  Breaking Out as an Art Director
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  Digital Media
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  Social Media
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  Expanded Campaigns
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  Portfolio
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FAQs

When do the courses start and finish?

If you choose a course that is self-paced, you decide when you start and when you finish.

If you want to upgrade to an instructor-led course or schedule a personalized portfolio or project review, we’ll reach out with dates and times.

How long do I have access to a course?

How does lifetime access sound? After enrolling, you have unlimited access to a course for as long as you like - across any and all devices you own.

What if I am unhappy with a course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund.

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