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Art + Copy Direction: Direct Concepts, Manage Projects & Clients
Session 1: Getting Started
1. Course Overview and Outcomes
1. Introduction - Who is a Director?
1. Design Tools and Links for the Course
1. Use Project Management Software
1. Your Project Challenge and Client
Session 2. Research Begins
2. Gather Project Information - Initial Research
2. Define the Project Scope - Write it Out
2. Organization is Essential to Success
2. Find Inspiration - LInks
Session 3: Estimating
3. Pricing Strategy for Art Directors and Freelance Art Directors
3. Internal Estimates
Session 4: Securing the Project and Clarifying Expectations
4. Client Proposals (0:42)
4. Fee Summary (0:44)
4. Terms & Conditions (0:51)
4. Calendar & Approvals (0:16)
Session 5: Managing the Creative and the Creative Team
5. Insight and Message: Plan with Intent
5. Brainstorming: Your Concept and Big Idea
5. Mood Boards
5. Who Will Do the Work?
5. Communicate with a Team and Stakeholders
Session 6: Face to Face with Clients
6. Clients: The Rules
6. Clients: The Good, the Bad, and the Ugly
6. Invoices & Change Orders (0:21)
6. Present Your Work and Your Documents (0:32)
Session 7: Communicating with Stakeholders and Vendors
7. Find and Evaluate Assets: Vendors and Talent
Session 8: Wrap Up
8. An Art Direction or Copywriting Direction Career and Portfolio
5. Brainstorming: Your Concept and Big Idea
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