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Copywriting Basics: Write Headlines, Taglines & More.
Session 1
Why headlines are so hard to write
Assignment & Critique
Session 2
Writing with intention...and an insight
Assignment & Critique
Session 3
Where headlines can be used
Assignment & Critique
Session 4
Headline vs. tagline
Assignment & Critique
Session 5
Let’s get digital
Assignment & Critique
Session 6
Giving your campaign a voice
Campaign Presentation
Assignment & Critique
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