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Creative Techniques for Advertising & Design
Course Overview and Client Selection
Intro & Putting Techniques Into Practice
Client Choices for this Course
Sample Brief
The Creative Process & Terminology
Symbols - A Universal Technique
Session Overview
Technique: Symbols
Symbols PDF
Client, Brief & Assignment
Combining using the Pair Up Technique
Session Overview
Technique: Pair Up
Pair Up PDF
Technique: Using Pair Up for Design Challenges
Morphological Matrix PDF
Client, Brief & Assignment
Extra Assignment for More Practice
Copy Structure
Session Overview
Headline Technique: It Is How You Say It
The Re-Shuffle
Reword the Familiar
It is HOW You Say It PDF
Client, Brief & Assignment
Exaggeration
Session Overview
Technique: Exaggeration
Exaggeration PDF
Client, Brief & Assignment
Brand Awareness
Session Overview
Technique: Speak for Yourself Brand
Speak for Yourself Brand PDF
Client, Brief & Assignment
Extra Assignment for More Practice
Wrap Up
Your Portfolio and Moving Ahead
Reword the Familiar
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